Marina Larroude knows style and this is thanks to her rich career in fashion.
She first started working in editorial (Teen Vogue and style.com no less) and from there moved into the retail realm where she held the position of VP Fashion Director at Barneys for over two years. Here, Larroude oversaw the bigger picture stuff, from designer selection to product development and communications, and so with all this know-how there's no surprise that she was snapped up by Brazilian women's footwear brand Schutz.
Young, fun and sexy the brand taps into contemporary culture, loved by the Insta crowd and celebrities alike (cue Gigi Hadid, Emily Ratajkowski and our other girl crushes), perpetuating brand's popularity.
And then there's the collaborations, such as the one with Serena Williams at New York Fashion Week, where the brand provided the shoes for the S by Serena presentation. Larroude tells us more about her fashionable career and her role at Schutz.
Felicity Carter: What was your first fashionable memory?
Marina Larroude: Lipping through those old runway magazines that featured every designer's show. It was like a print version of the now extinct Style.com. I used to day dream about those runway looks and I was only 10 years old!
FC: How, when, why did you get into the industry?
ML: When I was in high school, I walked into a store in Brazil and asked if they had summer jobs. Luckily they did and that became my very first job. I was a wholesale assistant and after that I never stopped!
FC: How would you sum up the aesthetic of Schutz?
ML: Bold, playful, sexy, trend focused footwear.
FC: Who is the customer?
ML: She is a smart confident woman who knows what she wants. She is aware of the fashion trends, but she doesn't live by them. She appreciates high quality shoes at an accessible price point.
FC: What does your role involve at Schutz?
ML: I oversee all aspects of the US business: wholesale, retail, marketing, merchandising and e-commerce. You could say I have my hands full at the moment!
FC: What are the cornerstones of the brand?
ML: At Schutz you can find the best shoe staples for your closet mixed with of the moment fashion key items all in high quality at an approachable price point.
FC: Currently which is your favorite pair of shoes and how do you style them up?
ML: I love the Antosha sandal! I have it in black, and I've been wearing it non-stop. The natural color just arrived in stores and I can't wait to get my hands on it. It's such a neutral shoe and it goes with everything. I've been wearing during all of my travels with leather shorts, jeans, dresses and more.
FC: What do you love most about your job?
ML: The opportunity to bring beauty to lots of women out there.
FC: What's the best piece of advice that you've been given when it comes to handling the industry?
ML: The industry is so small, it is a community. We all help one another, so always be kind, work hard and go the extra mile. It goes along way.
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